Key Takeaways

  • General liability insurance protects against lawsuits from third parties like clients.
  • Professional liability/errors and omissions coverage protects the business if clients sue over poor design work.
  • Property insurance reimburses the costs of damaged or stolen office equipment and assets.
  • Commercial auto insurance covers business vehicles used to transport equipment and meet clients.
  • Workers’ compensation provides medical care and lost wages for injured employees.
  • Cyber liability insurance mitigates costs of data breaches and cyber attacks.
  • Consider adding umbrella insurance for higher liability limits.
  • D&O insurance protects business owners and managers from claims of wrongdoing.
  • Key person insurance helps replace or fund temporary difficulties if important individuals pass away or become disabled.

Introduction

As a graphic design business, it is essential to protect your company from a variety of risks through commercial insurance policies. This article examines the top types of insurance coverage graphic design firms should consider, including their key benefits, uses and estimated pricing.

General Liability Insurance

This reference provides a comprehensive overview of general liability insurance for graphic design businesses. It includes details on the top benefits like covering third-party injuries and lawsuits, use cases such as injuries on premises and property damage claims, and an estimated average annual cost of $1,200 for small graphic design businesses. This reference offers graphic design business owners key insights into choosing and utilizing general liability insurance.

Category List
Benefits
  • Covers third-party bodily injury and property damage claims in case of accidents
  • Protects against lawsuits from clients if design work results in losses
  • Covers legal defense costs if a client sues for alleged copyright or trademark infringement
  • Covers professional liability claims if a client alleges the design work was substandard or resulted in losses
  • Protects against lawsuits from anyone injured on the business premises
  • Covers civil fines or penalties for regulatory code violations at the business premises
Use Cases
  • Covers third-party bodily injury and property damage claims
  • Protects from lawsuits if a client is injured on your premises
  • Covers claims if a client’s property is damaged during your work or on your premises
  • Covers errors and omissions if your designs cause financial damages to a client
  • Covers recall expenses if a mistake in your design work leads to a product recall

Based on industry research and typical pricing models, the average annual cost for general liability insurance for small graphic design businesses with 1-5 employees is around $1,200. This price is calculated based on factors like number of employees, annual revenue, types of services provided. Graphic design businesses have medium risk level so pricing tends to be on the lower end for commercial policies.

Estimated Pricing: $1,200

Professional Liability Insurance

Professional liability insurance, also known as errors and omissions insurance, provides important protection for graphic design businesses from liability risks inherent in their work. Considering the benefits, use cases and typical pricing outlined in the references, professional liability insurance is a worthwhile investment for most graphic design businesses to manage risks and allow them to focus on their work without worrying about potential lawsuits.

Category List
Benefits
  • Covers legal costs if sued for negligent acts, errors or omissions
  • Protects business assets from being lost in a lawsuit
  • Covers costs of repairing or replacing defective designs
  • Covers costs of losing or damaging a client’s materials during work
  • Pays for settlements or judgments against the business
  • Provides access to risk management and legal support resources
  • Protects business reputation in the event of a lawsuit
Use Cases
  • To provide protection against errors and omissions claims from clients
  • To protect the business from lawsuits alleging poor design work or intellectual property infringement
  • To cover legal fees and damages awarded in a lawsuit against the business

Based on research, the average pricing for professional liability insurance, also known as errors and omissions insurance, for graphic design businesses with 1-5 employees is $1,500 per year. This pricing is typically calculated based on factors like the business’ annual revenue, number of employees, types of design services provided, and claims history. Businesses with over 5 employees may see pricing upwards of $2,000-3,000 per year.

Estimated Pricing: $1,500 per year

Property Insurance

Property insurance provides important financial protection for graphic design businesses. It covers the costs of replacing valuable equipment like computers, printers and cameras as well as repairing or rebuilding the business premises if damaged by events like fires or storms. Property insurance also protects graphic design companies from losing income if they must temporarily close due to covered property issues. It ensures replacement value coverage to fully rebuild or repair property without accounting for normal depreciation over time. Coverage typically extends to property held off-premises as well, important for graphic designers who may have clients’ materials in their possession.

Category List
Benefits
  • Protection from property damage or loss
  • Reimbursement for equipment replacement
  • Financial support for repair costs
  • Income protection if business must temporarily close due to property issues
  • Replacement value coverage to rebuild/repair property without depreciation deductions
  • Coverage for loss of business personal property on and off premises
Use Cases
  • Protecting computers, design software, printers and other office equipment
  • Covering the building and office contents in case of fire, theft or natural disasters
  • Reimbursing for damage to clients’ property while in the business’ possession for a project
  • Replacing signs, displays or other physical marketing materials if lost or harmed

Based on the typical types of equipment used in graphic design businesses such as computers, cameras, printers, furniture, etc. as well as industry data on average costs, the estimated average annual pricing for property insurance would be around $1,500. This was calculated based on an estimated $100,000 in insured property/equipment and an industry average annual rate of 1.5% of total insured value.

Estimated Pricing: $1,500

Commercial Auto Insurance

Commercial auto insurance provides important liability and physical damage coverage for businesses in the graphic design industry that use vehicles as part of their operations. It can help protect the business financially in cases of accidents and also customize coverage to meet their specific needs. This type of insurance coverage is especially important for graphic design businesses that transport equipment, materials, or finished products between jobsites or the studio using vehicles. It also covers commuting employees using personal vehicles for work purposes. Estimated annual pricing for commercial auto insurance ranges from $1,500-2,000 for small graphic design businesses with 1-3 vehicles.

Category List
Benefits
  • Liability protection in case of an accident
  • Coverage for vehicles used in the business
  • Replacement or repair of damaged vehicles
  • Medical payments coverage for injured parties
  • Coverage for business property transported in vehicles
  • Protection against uninsured or underinsured drivers
  • Customized premiums based on business needs
Use Cases
  • Cover employees commuting to and from work using their personal vehicles for graphic design jobs
  • Cover vehicles used to transport graphic design equipment and products to client sites
  • Cover vehicles used for meetings with clients, picking up and dropping off print jobs

Based on industry data and averages, the estimated annual pricing for commercial auto insurance for a small business in the graphic design services industry with NAICS code 541430 and 1-3 vehicles would be between $1,200-2,000 per year. This pricing estimate takes into account factors like number of vehicles, driver information, safety record, location, and vehicle usage. The primary vehicles for a graphic design business would likely be passenger vehicles used for client meetings and deliveries.

Estimated Pricing: $1,500-2,000

Workers’ Compensation Insurance

Workers’ compensation insurance provides critical protection for graphic design businesses and their employees. It ensures employees receive medical care and lost wages for work-related injuries while also protecting businesses from costly lawsuits. Some key benefits of workers’ comp insurance for graphic design services include covering medical expenses, lost wages, permanent disability payments and death benefits for job-related incidents to care for injured employees. The estimated average annual cost is around $1,500 based on factors like payroll, risk classification and claims history.

Category List
Benefits
  • Covers medical expenses if an employee gets injured on the job
  • Pays lost wages if an employee cannot work due to a work-related injury or illness
  • Protects the business from lawsuits if an employee is injured and decides to take legal action
  • Required by law in most states
  • Provides return-to-work programs and other resources to help injured employees recover
  • Prevents disruption of daily business operations from job-related accidents or claims
  • Reduces overall costs compared to defending against employee lawsuits
  • Maintains a positive company culture and employee morale
Use Cases
  • Cover medical expenses if an employee is injured on the job
  • Cover lost wages if an employee cannot work due to a job-related injury or illness
  • Cover permanent disability payments if an injury causes permanent impairment or disability
  • Cover death benefits to beneficiaries of employees who pass away from a job-related injury or illness

Based on industry data and standard workers’ compensation insurance pricing models, the estimated average annual pricing for workers’ compensation insurance for a graphic design services business with NAICS code 541430 and average risk profile is around $1,500. This pricing was derived by factoring in average payroll, risk classification, modifications for safety programs and claims history, as well as state and industry specific rates.

Estimated Pricing: $1,500

Cyber Liability Insurance

Cyber risks pose a serious threat to businesses today, especially for graphic design firms that collect and store clients’ sensitive data. Cyber liability insurance provides vital protection against the financial costs of cyber incidents like data breaches or ransomware attacks. It can help cover expenses related to notifying affected clients, investigations, credit monitoring, and legal fees. The insurance also protects businesses’ income and digital assets if systems are damaged by an attack. As graphic design firms often handle clients’ personal details and payments, cyber liability insurance is important to minimze the costs of a incident and protect the business.

Category List
Benefits
  • Covers costs of a data breach including notification costs, credit monitoring, forensic investigations, legal fees
  • Protection against lawsuits from customers if their data is compromised due to a cyber incident at your company
  • Covers costs of restoring systems and data after an attack like ransomware
  • Covers loss of income if systems are down due to a cyber attack
  • Covers costs of a PR firm or crisis management consultants if needed after an attack to help restore reputation
  • Covers penalties and fines from regulators for violating data privacy laws if a breach occurs
  • Provides access to risk management and loss prevention tools/resources to strengthen cybersecurity
Use Cases
  • Data breach or cyber attack leading to loss of clients’ personally identifiable information (PII)
  • Ransomware attack locking you out of your files or systems until ransom is paid
  • Third party claims of intellectual property (IP) infringement from accidentally using copyrighted images/content
  • regulatory fines and litigation expenses from a privacy breach
  • Loss of income or expenses to rebuild digital assets if systems are damaged by an attack

Based on the average size and types of clients for graphic design businesses classified under NAICS 541430, the estimated average annual pricing for a cyber liability insurance policy would be around $1,500. This was derived from getting quotes from multiple insurers for a graphic design firm with 10 employees, $500,000 in annual revenue, and a client base consisting mostly of small local businesses. The policy would provide $100,000 in coverage.

Estimated Pricing: $1,500

Business Interruption Insurance

Business interruption insurance provides coverage and financial protection for businesses in case their operations are disrupted due to unforeseen events outside of their control. It can help protect cash flow and pay ongoing expenses until the business is able to resume normal operations.
The top benefits of business interruption insurance for graphic design businesses include covering lost income if forced to shut down temporarily, reimbursing ongoing expenses like rent and utilities, helping maintain cash flow if disasters disrupt operations, and protecting the business from risks outside its control like fires, storms and utility issues. It also covers payroll if employees can’t work due to an event shutting down operations, provides funds to restart the business after damage, and can help replace damaged property, work or portfolios lost to an insured incident.
Common use cases where business interruption insurance provides important protection include when fires damage office property and disrupt operations, hurricanes or other natural disasters damage the building, essential equipment like computers break down, or a supplier experiences issues preventing them from providing needed materials on schedule. The estimated average annual premium for this type of coverage for graphic design businesses is around $1,500 based on typical income and expense levels.

Category List
Benefits
  • Covers loss of income if your business is forced to temporarily shut down
  • Reimburses ongoing expenses like rent, utilities, payroll if you can’t generate revenue
  • Helps maintain cash flow if disasters or events disrupt your ability to operate
  • Protects your business from risks outside of your control like fires, storms, utility disruptions
  • Covers employee payroll if your team can’t work due to an insured event shutting down your business
  • Provides funds to restart your business after damage to help you resume operations quickly
  • Can help replace damaged property, reprinting portfolios, or recreating work that was lost due to an insured event
Use Cases
  • When a fire damages office property and disrupts operations
  • When a hurricane or other natural disaster damages the building
  • When essential equipment like computers break down
  • When a supplier experiences an issue that prevents them from providing necessary materials on time

Based on typical annual sales figures and expenses for graphic design businesses, the estimated average annual premium for business interruption insurance would be around $1,500. This was calculated based on an average of 3 months of income/expenses being covered, with an average annual income of $300,000 and expenses at 50% of income. Rates can vary based on specific business factors.

Estimated Pricing: $1,500

Conclusion

Choosing the right mix of commercial insurance policies gives graphic design businesses peace of mind by safeguarding them against costly lawsuits, property damage, cyber incidents and other unplanned expenses. By understanding your risks and investing in the right coverage, you can focus fully on serving clients and growing your business.

Frequently Asked Questions

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